Adidas, Balenciaga, etc. end their cooperation with Kanye West, Gap removes all YEEZY GAP products

Following Kanye West’s recent anti-Semitic remarks, Adidas terminated the partnership and the Yeezy product line was discontinued. Subsequently, the Gap company said that it would immediately remove YEEZY merchandise from its stores and close the YEEZY GAP official website.

Recently, Adidas issued a statement saying: “We do not tolerate anti-Semitism and any other form of hate speech. His recent remarks and actions are unacceptable, hateful and dangerous, in line with Adidas‘ diversity and inclusion, mutual respect and fairness. Values ​​go against the grain.”

“Grandpa”‘s Yeezy series accounts for up to 8% of Adidas sales. According to previous reports from Jiemian News, recently, many brands including Gap and Balenciaga have announced the termination of cooperation with “Grandpa”.

Adidas’ current “sales leader” is Kanye’s Yeezy series. According to Adidas’ data from the last fiscal year, in 2021, the sales of Adidas Yeezy series sneakers will reach nearly 1.7 billion US dollars, a year-on-year increase of 31%, and Yeezy also received 191 million US dollars in copyright fees.

“The recent remarks and actions of our former partners further explain why Gap has terminated their partnership with them,” Gap said in a statement. Gap ended its partnership with Kanye in September, but has continued to sell since then. the goods it has produced.

In 2020, Kanye and GAP jointly launched the fashion brand Yeezy Gap, which is sought after by fashionistas. The cooperative hoodie has achieved the highest single-day sales in Gap’s history.

Kanye has publicly complained about Adidas and Gap, which he accused of stealing his designs and reneging on promises to expand his brand. He has said that he is the key to Adidas’ success. On a podcast that aired this month, Kanye blustered, saying, “I can say anti-Semitic stuff, but Adidas can’t give up on me. What’s the matter? What’s going on?”

It is reported that due to Kanye West’s recent anti-Semitic remarks, on October 24th, the French luxury brand Balenciaga also terminated its cooperation with Kanye. Kering, the parent company of Balenciaga, has announced that Balenciaga and Kanye West will no longer have any relationship, and there will be no future cooperation plans. In February of this year, the Yeezy Gap Engineered by Balenciaga series launched by Kanye and Balenciaga artistic director Demna Gvasalia has received an extremely good market response. Earlier this month, Kanye also appeared on the Balenciaga show at Paris Fashion Week. Just a dozen days later, Kanye was blacklisted by the brand because of his controversial remarks.

Today, the Hollywood talent agency CAA has stopped serving Kanye, the planned documentary has also been scrapped, Kanye and his label GOOD Music are no longer part of Def Jam Records, temporarily not renewed, new hire due to Johnny Depp divorce Lawyer Camille Vasquez, known in the case, also announced today that he is no longer working with Kanye. Earlier this month, JPMorgan Chase was said to have cancelled Kanye’s bank account.


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