How to distinguish New Balance real or fake? Where to buy replicas?

New Balance is a famous brand, and of course the price is not cheap, so how to distinguish the real and fake of New Balance? Many people like the styles of New Balance very much, but the new ones are released too fast. Some people just want to have fun. Buy replicas are their choice. The following is a brief introduction to the relevant content, I hope I can help you.

Brand Introduction

New Balance, a brand established by Mr. William J. Riley in Boston, the city of marathon in the United States in 1906, is known as “Presidential Jogging Shoes” and “King of Jogging Shoes” in the United States and many countries.

Since New Balance was founded in Boston, the United States in 1906, with the spirit of manufacturing excellent products, it has continuously improved in technological materials, product appearance and comfort. The only constant is that New Balance operates with high standards of ethics, 100% customer satisfaction, and the spirit of teamwork in order to become high-tech. “New Balance” suffered a trademark infringement lawsuit in the domestic market. On April 24, 2015, the Guangzhou Intermediate People’s Court made a first-instance judgment on this high-profile trademark dispute. The court held that New Balance Trading (China) Co., Ltd., an affiliate company of New Balance in China, must compensate the other party 98 million yuan for using the registered trademark “New Balance” of others, which constituted an infringement of the exclusive right to use the trademark of others.

Brand history

In 1906, Mr. William J. Riley established a foot arch support company called New Balance in Boston, USA, specializing in custom-made orthopedic foot arch supports and corrective shoes. One day, when he was observing the chicks in the yard, he found that the three claws of the chicks could maintain New Balance, so he applied the inspiration to the design and development of the arch supporter, and the name of New Balance was also applied. The fact that Mr Riley was inspired by the shape of a chicken’s paw has become a legend.

As the business continued to grow, New Balance in the 1950s began making professional sneakers for local runners, including the MIT track and field team. In 1956, the Pauls bought New Balance from Mr. Riley. Since then, footwear manufacturing has developed into the main business of the company’s steady growth. In 1960, New Balance produced the “TRACKSTER” series of sports shoes, which were the first sports shoes in the world to provide multi-width lasts, which became a pioneering work in the footwear industry.

In the 1970s, Mr. James S. Davis, the current chairman and president, bought New Balance on the marathon day in Boston, starting a new step. Since then, New Balance has been committed to the research and development of high-tech functional materials, and has also provided humanized services with six widths of lasts and two heights of uppers to meet various foot shapes, and is the only one imported from the United States. sports shoes. Its exclusively developed high shock-absorbing pad can effectively absorb 99% of the ground reaction force, so it is loved by heads of state and elites from all walks of life. Two shoe companies.

“If you wear New Balance, you must be a great runner!” – Jim Davis, CEO of New Balance.

In 1972, New Balance produced 30 pairs of competition shoes per day, providing five widths of lasts and two heights of uppers. Although the cost of doing so was very high, New Balance wanted to allow athletes to best display their sports potential. ,spare no effort.

How to identify the authenticity of New Balance

The first thing to know is the brand logo of New Balance shoes. There will be an “N” logo on the shoes, and New Balance will have a logo with the word NB, and there will be a tooth-shaped logo on the “N”. Pay attention to this.

When buying shoes, pay attention to the position of the tongue. The authentic New Balance at this position will be marked with the model of the shoe. If not, it is basically not authentic.

If you see the model logo on the tongue, then open the tongue, the authentic New Balance will have a shoe label on the back of the tongue, which is an important sign to judge whether the shoe is genuine.

You can see a lot of important information in the shoe label. The most important thing is the size of the shoe size. When you buy, compare the length and size of the shoe with the official size of New Balance. If it does not match, it must be fake.

It is also worth noting that there will be a mark of the place of manufacture at the bottom of the shoe label, which is also a basis to help us judge the authenticity. Some places of origin have no or have not been authorized for a long time.

You can see a lot of information from the shoe label. If you don’t look carefully, you won’t be able to see it at all, especially the tooth-like size of the NB logo, the gap between letters, etc., you must look carefully.

The above is the true and false content of New Balance introduced to you. Many New Balance on the market are high imitations. If you want to buy the best replicas, you can go to


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